PLANETARIO ULRICO HOEPLI
The building of the Planetarium was designed in the neoclassical style from the architect Piero Portaluppi (1888-1967), author of several important projects in Lombardy at that period , and was built in the area of the public gardens of Porta Venezia offered by the City of Milan. He motivated so the choice of the place (by the planetarium in Milan, May 15, 1930):
It was not too easy thing to find in Milan the location suitable to build a planetarium, a place that was included in the body of the metropolis and at the same time is detached; discover an area of concentration at the edge of the same city life that can enable anyone, no matter what social class, to forget for a little the fever that drives all of us crazy to run for a
a particular torment, and to launch free their thoughts , without excessive effort of imagination and the most restful tranquility, in immeasurable raids behind following wanderings of the stars.
And the problem seems solved with the choice of that area of the public garden of grove of trees in Corso Venezia place between father Stoppani [the founder of the nearby Natural History Museum] and the herm of Moses Bianchi; in the very center of Milan, very close to an artery large and noisy in the crowd, and even lonely under the green ancient vault of the chestnut trees, it rises the reduced celestial vault.
Panizza has been making the best hats in the world since 1879, the year of its foundation, and quickly reached unquestioned prestige. His name was linked to both sports hats and elegant ones. They were made with very light felt called Bon Voyage and felts of mixed colours thanks to the use of a dozen grams of raw material, and the enterely handmade production.
All hats : Panizza
Starring: Livio Fontana, Fabrizio Fedeli , Simone Antonini
Art direction : Stefania Seoni
All photos : Jiang Yinxi
a special thanks to Paolo De Vivo Comunicazione
a special thanks to PLANETARIO ULRICO HOEPLI